傳Apple 收購健身社交平台Peloton Peloton「隱患」或會礙事- ezone.hk - 科技焦點- 科技

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傳 Apple 收購健身社交平台 Peloton Peloton「隱患」或會礙事

| 蘇家華 | 04-01-2024 16:34 | |

美國資產管理公司 Deepwater Asset Management 日前公布 2024 年預測，其中值得留意的是跟 Apple 有關的，就是有意收購健身社交平台 Peloton。到或 Apple 收購 Peloton 有何好處，而 Peloton 又有那些隱憂會影響 Apple 不「入手」呢？現在就跟大家解釋一下吧！

即刻按此[1]，用 App 睇更多產品開箱影片

美國資產管理公司 Deepwater Asset Management 公布 2024 年預測，其中一項提到 Apple 會收購健身社交平台 Peloton，如以去年 Deepwater 預測準確率高達 85% 的比率來看，以上收購事件的成功率的確不低的。數到 Apple 收購 Peloton 的好處，就是可以靠其來增強 Apple Watch 和健身追蹤軟件功能，加強其 fitness 範疇的實力。以現時 Peloton 擁有約 300 萬忠實訂閱者的基礎來預測，收購成功後可為 Apple 訂閱收入增加約 US$17 億。

之不過，Peloton 其實也存在「隱患」，或影響 Apple 最後決定不收購，就是 Peloton 去年股價已下跌 23%，且對比 2021 年的疫情高峰期急挫 96%，加上 Tread+ 跑步機令用家死亡的回收產品事件，都可能令 Apple 不欲收購這間近 3 年業務沒大增長的企業。

【熱門報道】

Source: Connect The Watts[2]

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